SAN FRANCISCO, Calif. (March 7, 2000)—I-Impact, Inc., a leader in software technology and services for measuring, evaluating and optimizing the economic performance of commercial web businesses, announced today that it has opened its new corporate headquarters in the center of Internet business, the Bay Area of San Francisco, California. I-Impact’s research and development remains located in Petach Tikva, Israel.

With corporate offices located at 100 Bush Street in San Francisco’s stately old Shell Building, I-Impact is now strategically located to meet the needs of its growing customer base, serving companies located in and around the Silicon Valley, as well as the burgeoning number of e-commerce companies around the globe. The I-Impact online presence is at www.i-impact.com.

Janet McAllister, president and CEO of I-Impact, said, "We are excited to have San Francisco as our corporate headquarters because the energy of this city reflects the energy and enthusiasm we have for making a contribution to the success of e-commerce companies. We believe the next generation of web businesses will be more concerned with operational performance and that, very soon, Internet companies will have to start making money to be viable over the long term. We hold a unique position, offering the only product that can accurately and proactively analyze the impact of commerce and marketing decisions on business goals. By using our sophisticated cause-and-effect analysis, we provide commercial websites with information for competitive advantage, increased revenues and higher profits."

Corporate Management Team
I-Impact is managed by a team of experienced professionals that includes:

• Janet McAllister, president and CEO—formerly sales, marketing and professional services executive with IBM Corporation and most recently IBM’s corporate vice president and chief learning officer.
• Gideon Shalom-Bendor, founder and executive vice president, Research and Development—formerly director of Pineapple Multimedia and software development manager at Apple Computer.
• Yishai Steinhart, founder, chief technical officer—formerly director of Engineering at Pineapple Multimedia and software engineering manager with Apple Computer.
• Oded Gur-Arie, Ph.D., chief scientific officer—formerly partner and managing director with CFI Group, consultant with Bain & Co., and faculty member at University of Michigan Business School.
• Dickson Chu, vice president of Business Development—formerly a principal with Heidrick & Struggles Internet practice, vice president of the Customer Management Group at Wells Fargo Bank, and managing director at CSC Index.