• Optimize their commercial activities through detailed analysis, advanced data mining, real-time monitoring, and flexible reporting
• Clearly view and evaluate their business from a macro level
• Objectively measure the impact of internal decisions and external forces on the business
  
  

MarketDrive
I-Impact’s flagship solution, MarketDrive™, uses advanced techniques such as econometric causal modeling to analyze and determine the economic consequences of day-to-day e-business activities. Proven to build revenues and increase profits for e-businesses, MarketDrive introduces such advanced concepts as space measurability, predictability, and accountability into the Internet environment. It builds prediction-oriented, cause-and-effect models to track business goals and marketing drivers, thus enabling a company to take a proactive approach to resource allocation, system optimization, and forecasting.

Importantly, all of this is done through a graphical interface using a standard web browser.

MarketDrive and your website—eliminating the guesswork
Have you asked yourself these questions lately?

• What drives the success of my company’s e-business?
• How can I increase the value of customers coming to my website?
• Are my affiliate marketing programs really working, and are they profitable to my business?
• How can I really measure the effectiveness of my marketing campaigns?
  

MarketDrive will help you answer these questions by identifying and quantifying the forces that drive your website’s economic performance. For the first time, you will have the intuitive tools you need for benchmarking actual results against forecasts, optimizing resource allocation on an ongoing basis, budgeting your total e-business activity, and monitoring ongoing behavioral patterns of website visitors in order to identify significant market trends and changes well in advance.

I-Impact and MarketDrive in action

• GourmetMarket spends significantly less on marketing than its competitors, yet achieves comparable results. Discover how I-Impact and MarketDrive software are helping to make the difference for GourmetMarket. "Because we direct our shots, we successfully compete with companies that spend as much as 10 times more on marketing." — GourmetMarket.com
  
  
• Red Gorilla achieves chest-beating results from its marketing resources. Learn how I-Impact and MarketDrive are helping Red Gorilla maximize its net profits. "We expect our net profit to be five to seven percent higher than it would be had we not discovered MarketDrive." — Red Gorilla